Liberal
Logotype design
Logotype design
More than just a brand, it's a movement that invites you to challenge norms, spark dialogue, and wear your voice boldly. Through provocative designs and thought-provoking messages, their headwear transforms into a platform for inclusion, empowerment, and social awareness.
The Liberal logotype uses a modern, bold sans-serif typeface to convey strength, clarity, and confidence, fitting the brand's rebellious and provocative personality. The standout design feature is the "B" and "E", where layered, outlined strokes create a dynamic visual rhythm.
Dull blue was chosen to convey a sense of reflective thoughtfulness. Blue is often associated with maturity, and clarity, aligning with Liberal's goal of promoting constructive dialogue and social awareness.
