Cailler
Calligraphic redesign
Calligraphic redesign
Cailler is a Swiss chocolate brand renowned for its rich heritage, exquisite craftsmanship, and dedication to quality. With a history dating back to 1819, Cailler combines traditional chocolate-making techniques with modern innovation to create flavorful chocolates.
The decision to undergo a revamp stems from a desire to maintain the brand's essence while infusing it with a more refined and sophisticated tone. This evolution aims to elevate the brand's image to align with contemporary tastes and expectations.
By embracing a more elegant and sharp aesthetic, the revamp seeks to enhance the brand's perceived value, attract a discerning audience, and distinguish it as a premium choice within its category.
The color definition is a strategic commitment to staying ahead of the curve while remaining faithful to the brand's core values and identity.
*This project is fictional; the current logotype belongs to Cailler, a brand of Nestlé.
